Known as one of the nation's leading providers of affordable and accessible reproductive healthcare, Planned Parenthood (Columbia Willamette) came to Owen Jones to help raise awareness about their services for the gay community. Through strategic messaging and considered art direction, we developed a campaign that positioned PPCW as a trusted, accessible provider of preventative HIV care.

Centered around the idea of celebrating humanity in all its complexity, the campaign paired authentic portraiture of local gay men with candid, humorous messaging about sex, privacy, safety, and access to care. Rolled out across posters, postcards, and social media, the work created an approachable and culturally resonant conversation around life-saving healthcare.

Art Director & Designer: Meg Odell
Photographer: Laura B Stull