When former Nike designers approached Owen Jones to launch Pacmodo in a crowded category, we developed a bold identity centered around possibility, adaptability, and simplicity. Grounded in a modular wordmark and dynamic visual system, the brand balanced confident messaging with a sense of momentum and adventure.

From foundational identity design to launch across digital platforms, social media, and a product microsite, we created a cohesive brand ecosystem built to capture attention and support long-term growth.

Brand Creative Director: Dylan Haigh
Digital Creative Director: Josh Schield
Brand Associate Creative Director: Laura B Stull

Digital Art Director: Amanda Ruck
Design Lead: Meg Odell

Digital Designer: Annie Lindsey
Brand Designers: Greg Tuthill, Lexi Marion
Copywriter: Harry Maguire