Following the merger of three organizations, Vetsource solicited Owen Jones to unify its evolving business under a single cohesive brand. From prescription management and client engagement to veterinary insights and performance tools, the new identity positioned Vetsource as a trusted, technology-driven partner in modern pet healthcare.

Drawing from elements of each legacy brand, we developed an updated visual system that balanced warmth, energy, and reliability while signaling the company’s expanded capabilities. The final system extended beyond the core identity to include scalable iconography, expressive supergraphics, and hand-drawn elements inspired by the fast-paced, personal nature of veterinary care.

Creative Director: Laura Williams
Associate Creative Director: Laura B Stull

Design Lead: Bryony Redhead

Icon Illustrator: Mette Hornung Rankin
Copywriter: Jake Cann