To mark its 60th anniversary, Lam Partners collaborated with Owen Jones to evolve its brand into a more expressive reflection of its creative vision and craft. What began as an identity refresh became a broader strategic collaboration focused on defining brand fundamentals, creating a cohesive storytelling system, and ensuring consistency across every touchpoint.

Inspired by the transformative nature of light, the identity paired custom typography, atmospheric visual elements, and comprehensive brand guidelines, including a bespoke glow library, to create a flexible and emotionally resonant brand experience.

Creative Director: Laura B Stull

Art Director: Lisa Oliver
Designers: Meg Odell, Bryony Redhead, Jess Lyons
Copywriter: Jake Cann