American Bird Conservancy partnered with Owen Jones to elevate its brand into one that matched the scale and urgency of its impact. Building from the organization’s existing mark, we developed a refined visual and written identity designed to communicate leadership, clarity, and action — broadening support while differentiating the organization within the conservation space.

The resulting brand paired decisive messaging with a sophisticated flora-inspired palette, elevated typography, and striking photo collages that highlighted the beauty of birds and their habitats. Across every platform, the rebrand positioned American Bird Conservancy as a bold, modern voice for conservation.

Creative Director: Dylan Haigh
Associate Creative Director: Laura B Stull

Digital Creative Director: Josh Schield
Digital Art Director: Amanda Ruck
Brand Designer: Bryony Redhead
Digital Designer: Annie Lindsey
Copywriter: Harry Maguire