American Bird Conservancy
American Bird Conservancy has demonstrated a clear focus on real impact for birds and their habitats, but without a brand that communicates their capacity to lead they weren’t generating the support their action deserved.
We positioned and built an identity for American Bird Conservancy that demonstrates its leadership in conservation—helping them differentiate from competitors, make its value clear to its audience, and broadening its appeal to ensure lasting impact.
Creative Director: Dylan Haigh
Associate Creative Director: Laura B Stull
Designer: Bryony Redhead
Copywriter: Harry Maguire
TEAM
Built around an existing mark, American Bird Conservancy’s accompanying identity focused on action as a leading value, paring back visuals to only the most essential elements and bringing clarity and urgency to its messaging to ensure that the organization’s action and impact took center stage.
The visual system elevated American Bird Conservancy’s identity, employing a sophisticated flora and fauna-inspired color palette, a refined type system, and photo collages that illustrate the beauty and wonder of both birds and their habitats.
Through the organization’s new striking visual system and bold, visionary messaging, we emphasized the tangible and immediate impact that American Bird Conservancy achieves in restoring bird populations and habitats in the Americas.
Sophisticated, inspirational, and decisive, the organization’s identity projects its passion for conservation, evokes a sense of wonder in its audience, and draws attention where it’s most needed in every application and on every platform.
