Working alongside Jordan Brand’s Global Digital Marketing team, we shaped the digital experience for Jordan Women, a revolutionary new category marking the brand’s investment in its longstanding and steadfast female audience. The challenge was to create a digital presence that felt distinctly tailored to women while remaining unmistakably Jordan.

Across campaigns, product storytelling, and digital channels, we crafted a cohesive creative system that balanced cultural authenticity, brand consistency, and audience relevance across every touchpoint.

Associate Creative Director: Laura B Stull
Designers: Jess Lyons, Rachel Avallone
Copywriter: Todd Arnold