For sneaker lovers, the Air Jordan XI ‘Concord’ is the holy grail — a silhouette that redefined sneaker culture when Michael Jordan debuted it during the 1995 playoffs. When Jordan Brand reintroduced the iconic style 23 years later, the launch demanded a digital experience worthy of its legacy.

Working within the constraints of Nike’s ecosystem, our team translated the campaign’s retro aesthetic into a modern interactive rollout, pairing nostalgic visuals with playful animation and custom digital moments across the platform. The result was a launch that dominated conversation and helped turn the global re-release into a massive success.

Associate Creative Director: Laura B Stull
Designer: Jess Lyons
Copywriter: Todd Arnold