For Jordan Brand, storytelling has always extended beyond a single platform. To deepen the connection between digital content and physical experience, we developed a premium print piece that translated the energy of the brand’s editorial voice into something tangible, collectible, and culturally resonant.

Designed for retail environments and brand events, the publication established its own visual identity while remaining rooted in Jordan’s broader creative ecosystem. The result was a physical extension of the brand’s storytelling strategy — one that expanded audience engagement beyond the screen and into the real world.

Creative Director: Josh Schield
Associate Creative Director: Laura B Stull
Designers: Jess Lyons, Rachel Avallone
Copywriter: Todd Arnold