Partnering across multiple business units, including Business, Healthcare, Driver/Rider, and Urban Solutions, our team at Owen developed brand experiences and multi-channel campaigns tailored to diverse audiences and platforms. Centered on the stories of the people behind every ride, the work reinforced that Lyft’s value lies not just in the destination but in the connections made along the way.

The following selection showcases the versatility of our partnership across audiences, formats, languages, and platforms.

Creative Director: Laura B Stull
Designer: Hanna Carter
Copywriters: Harry Maguire, Hannah Carson