Launched in 2012, the Union School of the Oregon Education Association provides outreach, education, advocacy, and support for teachers across the state. Without a brand, the Union School had struggled to garner adequate acknowledgement and funding. In collaboration with this devoted team, I crafted an identity that distinguishes the work of the Union School from its parent organization, Oregon Education Association, while maintaining a cohesive overarching brand. Following our work together, the Union School signed on an additional 260 members and was enthusiastically funded for another year at an OEA conference in May 2016.
Creative Direction: Laura B Stull | Lead Design: Laura B Stull