NessCampbell is the leading crane operator in the Pacific Northwest. Looking to perpetuate their dominance in the region and unify the organization under new leadership, NessCampbell approached Watson Creative with an outdated logo and the need for a brand overhaul.
Inspired by the toughness and tenacity of the NessCampbell leadership team, I created a striking visual identity that would be command attention on both a business card or the boom of a 100-foot crane. With a supplementary brand pattern enhancing the mark and reflecting the technical nature of their work, the NessCampbell visual identity illustrates their authority within the industry. Keep your eyes peeled for this imposing visual identity in construction sites throughout the Pacific Northwest!
Creative Direction: Matt Watson | Art Direction + Lead Design: Laura B Stull