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Gevurtz Menashe

A local leader in family law and estate planning, Gevurtz Menashe has staked their success upon a family-centered and collaborative approach to their clients. In order to ensure that they continue to stand out, the Gevurtz Menashe team came to Watson Creative in need of an extensive revitalization of their visual identity. 

A local leader in family law and estate planning, Gevurtz Menashe has staked their success upon a family-centered and collaborative approach to their clients and cases. In order to ensure that they continue to stand out, the Gevurtz Menashe team came to Watson Creative in need of an extensive revitalization of their visual identity.

Looking to revitalize every aspect of their clients' experience, the Gevurtz Menashe team embraced the creative process and allowed us to craft an expansive brand identity. Following creative direction from Matt Watson and preliminary brand design by Beth Karper, I fleshed out the entire identity across all mediums and brand collateral, including countless hours spent meticulously preparing files for print and production. With this comprehensive brand, Gevurtz Menashe has solidified their reputation as the premiere family law firm in Portland, Oregon, with a visual identity that evokes their exceptional warmth, approachability, and sophistication. 

Creative Direction: Matt Watson     |     Art Direction & Preliminary Lead Brand Design: Beth Karper     |     Lead Brand Design + Production Design: Laura B Stull